About Us

DearPawFriend is a UK-based pet fashion brand founded in 2021 by Da Hye Lim, a fashion designer by day and a pet mum by night. Here is a photo of Sarangi ('Lovely' in Korean), one of our lovely mascots!

Dear Paw Friend About Us

Da Hye was inspired to start DearPawFriend after she found it difficult to find dog clothing that offered a good balance between functionality and fun.

Our mission is to help simplify a pet owner's online shopping experience and help them easily find dog clothing that doesn't just offer great protection against the weather elements but also offers an appearance of fun and comfort.

We believe pet fashion should be held to the same standard as "human" fashion. Quality and longevity are very important to us and we want to help your pet bring out his or her best!